Jan 31, 2026 · U.S. advertisers spent approximately $33 billion on connected TV and streaming television advertising in 2025, …

IAB’s Digital Video Ad Spend & Strategy Report, now in its twelfth year, provides a lens into the U.S. TV/video market and offers …

Jul 17, 2025 · Linear TV ad spend is projected to fall to $55.2 billion in 2025, down 7% from 2024, according to MediaPost analysis. …

The report provides 2025 ad spend projections for the market overall and at the channel level, while addressing critical topics …

BIA’s U.S. Local Ad Forecast examines advertising spending across sixteen media, representing traditional and digital media. The …

Jul 24, 2025 · In 2025, digital video will capture 58% of U.S. TV/video ad spend, up from 29% in 2020, driven by programmatic …

Oct 14, 2025 · Many legacy TV-network focused companies with streaming platforms have sharply reduced spending and placement …

iSpot surveyed hundreds of marketing leaders to get a better understanding of how brands and advertisers are planning for the 2025 …

A study from the IAB found that CTV — specifically streaming TV and not other digital video — is projected to be the fastest growing …

May 12, 2025 · Despite linear TV ad impressions declining 4.25% year over year in Q1 2025, ad spend on the channel grew 4% to …