1. Rakuten.com Rakuten is easily the most popular online shopping site in Japan. It's a great option for American and European buyers because it has global shipping so you can buy from anywhere in the world and have your item shipped from Tokyo! Rakuten offers everything from fashion and beauty items, household goods, electronics, and more.

The Yahoo! Portal has diversified into e-commerce in Japan under the Yahoo! Shopping website. Yahoo! Shopping in Japan is owned by Alibaba. Monthly traffic: 85.1 million DMM.com Ltd. provides a variety of digital content through the online entertainment site dmm.com. It is known for adult content including adult manga and anime.

Yahoo! Shopping made a smart move joining forces with Yahoo! Auction, a favourite for second-hand deals in Japan, which only adds to its appeal. With a marketplace model, it racked up sales of 4.1 trillion yen in 2022, proving it’s a go-to spot for both buyers and sellers looking for a great online shopping experience.

Including Japanese online stores, auction sites, and marketplaces, even if you’re located outside of Japan. Whether you’re eyeing the latest Japanese goods such as fashion trends, exclusive collectibles, or cutting-edge electronics, Buyee is your gateway to the Japanese market.