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- Unlikely to completely replace traditional shoppingOnline shopping is unlikely to completely replace traditional shopping, as many consumers still value physically examining products before purchase1. However, social commerce is reshaping the online shopping landscape by leveraging influencer power and providing a seamless shopping experience2. Omnichannel shopping, combining online and offline channels, is also common3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The study concluded that it is unlikely for online shopping to replace traditional shopping as many consumers remain value physical examination of the products prior to purchase. However, many have opted for online shopping for its various advantages.media.neliti.com/media/publications/410503-a-stud…While social commerce will not completely replace traditional e-commerce giants like Amazon, it is undoubtedly reshaping the online shopping landscape. Its ability to build community, leverage influencer power and provide a seamless shopping experience makes it a significant contender.www.forbes.com/councils/forbestechcouncil/2024/0…Research from NIQ’s 2023 Consumer Outlook study confirms that offline channels are essential to consumer “buying” habits, but there is also strong omnichannel “shopping” familiarity across the globe. In other words, nearly half of global respondents say they frequent a combination of online and offline channels for their everyday CPG shopping.nielseniq.com/global/en/insights/analysis/2023/tl-th…
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