Phenomenological research is a powerful way to understand personal experiences. It provides insights into individual actions and motivations by examining long-held assumptions. New theories, policies and responses can be developed on this basis.

Rather than treating individual experiences as mere illustrations of general concepts, phenomenology understands examples as offering a unique window into the essence of a phenomenon.

phenomenology, a philosophical movement originating in the 20th century, the primary objective of which is the direct investigation and description of phenomena as consciously experienced, without theories about their causal explanation and as free as possible from unexamined preconceptions and presuppositions.