When you search using Bing, Microsoft collects the search terms you provide, along with other information, such as your IP address and location, the unique identifiers contained in our cookies, the time and date of your search, and your browser configuration.

Bing History plays a crucial role in enhancing the user’s search experience. By keeping track of the user’s search queries, Bing is able to provide personalized search results that are more relevant to the individual’s interests and preferences.

Like other search engines, Bing uses your web search history to improve your search experience by showing you suggestions as you type, providing personalized results, and more.

Bing does this for a number of reasons – the main one is personalizing your experience and serving the search results that are most relevant to you. However, search history is also used to target adverts at users with a higher degree of personalization.