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  1. Finally, in the mid-1940s Rudolf left in a huff and set up a rival shop across the river, while Adi remained in the initial plant. His company was renamed Adidas, and in 1948 Rudolf registered his new company, Puma.

    www.newsweek.com/history-adidas-and-puma-86373
    The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik ('Dassler Brothers Shoe Factory'). The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma.
    en.wikipedia.org/wiki/Puma_(brand)
     
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    Dassler brothers feud - Wikipedia

    The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long-lasting rivalry … See more

    Rudolf was born in 1898 in Herzogenaurach, part of the German Empire (today part of Bavaria, Germany), to a middle-class family. His brother Adolf was born in 1900. See more

    Praised as a shrewd marketing move by Puma, the Pelé deal fuelled the Dassler brothers rivalry, and many business experts credit the … See more

    The river Aurach divides Herzogenaurach; Puma's factory was to the south and Adidas's factory to the north. Puma and Adidas were the … See more

    West Germany was allowed to participate in the 1954 World Cup, the first to be televised; Adidas and Puma worked to change people's … See more

    • Smit, Barbara (2008). Sneaker Wars: The Enemy Brothers who Founded Adidas and Puma and the Family Feud that Forever Changed the … See more

     
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  4. Adidas vs Puma: The Story of the Dassler Brothers

    May 10, 2024 · Puma was founded in the summer of 1948, with Adidas coming into existence roughly a year later when Adi was allowed to go into business again. In the same year as its founding, Adidas also registered a trademark for …

  5. Adolf Dassler - Wikipedia

  6. The History of Adidas and Puma - Newsweek

  7. Rudolf Dassler - Wikipedia

    Rudolf " Rudi " Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi party, businessman and founder of sportswear company Puma. He was the older brother of Adidas founder, Adolf …

  8. Adidas - Wikipedia

    In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas and Rudolf established Puma, which became Adidas's business rival. [1] The three stripes are Adidas's identity mark, having been used on the …

  9. The dark history behind Adidas - Business of Business

  10. The Epic Rivalry: The Story of Adidas and Puma

    Mar 12, 2024 · In 1949, Adolf established Adidas, while Rudolf founded Puma in 1948. Both companies quickly rose to prominence in the sports apparel industry and signed endorsement deals with famous athletes, propelling their success.

  11. Was Adidas Founded by a Former Nazi? - Snopes.com

    Claim: Shoes and sportswear company Adidas was founded by a former Nazi.

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    Fact checked by snopes.com
  12. History - adidas Group

    On August 18, 1949, Adi Dassler starts a new chapter at the age of 49, registering the ‘Adolf Dassler adidas Sportschuhfabrik’ and setting to work with 47 employees in the small town of Herzogenaurach. In the same year, he registers a shoe …

  13. Sneaker Wars: The Enemy Brothers Who Founded Adidas and …

  14. Explained: How a rivalry between brothers led to creation of …

  15. Puma (brand) - Wikipedia

  16. Adidas vs Puma: The story of the Adidas and Puma brothers

  17. Two Brothers, Two Sneakers, And A Global Battle For Footwear

  18. History - PUMA

  19. The Famous Family Feud That Spawned Adidas and Puma

  20. Who Founded Adidas And Puma? – geniusshoe

  21. What Puma and Adidas Have to Do With the Nazis - The Cut

  22. Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers

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