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  1. Adolf and Rudolf Dassler
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    The two famous brothers named Adolf and Rudolf Dassler created two popular shoe brands named Adidas and Puma respectively, which became the most demanded shoe brands in the world. However, their rivalry has still been reflected in many sports like cricket, basketball and football clubs, and a culture of animosity between Puma and Adidas employees.
    Adolf and Rudolf Dassler made shoes that were worn by Jesse Owens in 1936. Then they split, and founded Adidas and Puma, respectively. Adidas is currently the second largest sportswear company in the world, behind only Nike. Once a more modest operation, it started as a factory founded by brothers Adolf and Rudolf Dassler in 1924.
     
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    Dassler brothers feud - Wikipedia

    In 1948 Rudolf established Puma, which was initially named Ruda (short for Ru dolf Da ssler) but later was renamed Puma after the animal. In 1949, Adolf established Adidas, likewise named for himself (Adi Das sler). Geda's workforce and resources were split between the brothers. See more

    The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of See more

    Rudolf was born in 1898 in Herzogenaurach, part of the German Empire (today part of Bavaria, Germany), to a middle-class family. His brother Adolf was born in 1900.
    In 1919, they founded the shoe … See more

    The river Aurach divides Herzogenaurach; Puma's factory was to the south and Adidas's factory to the north. Puma and Adidas were the biggest employers there, and at least one person from each family worked for one of these companies. Employees of the … See more

    West Germany was allowed to participate in the 1954 World Cup, the first to be televised; Adidas and Puma worked to change people's perception of their sporting brands and achieve international exposure. Since the rift between West Germany's national … See more

    Praised as a shrewd marketing move by Puma, the Pelé deal fuelled the Dassler brothers rivalry, and many business experts credit the rivalry and competition between Adidas and Puma for transforming sports apparel into a multi-billion pound … See more

    • Smit, Barbara (2008). Sneaker Wars: The Enemy Brothers who Founded Adidas and Puma and the Family Feud that Forever Changed the Business of Sport. New York: CCCO/HarperCollins Publishers. p. 4. ISBN 9780061246579. See more

     
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  4. Adidas vs Puma: The Story of the Dassler Brothers

    WEBMay 10, 2024 — Puma was founded in the summer of 1948, with Adidas coming into existence roughly a year later when Adi was allowed to go into business again. In the same year as its founding, Adidas also registered …

  5. The Famous Family Feud That Spawned Adidas and …

    WEBOct 24, 2022 — Instead, the brothers' bitter feud caused the brand they created — Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe …

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    • Adolf Dassler - Wikipedia

    • Rudolf Dassler - Wikipedia

      WEBRudolf " Rudi " Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi party, businessman and founder of sportswear company Puma. He was the older brother of Adidas founder, …

    • The History of Adidas and Puma - Newsweek

    • The Epic Rivalry: The Story of Adidas and Puma

      WEBMar 12, 2024 — Adidas and Puma were founded by the Dassler brothers, Adolf and Rudolf, in Herzogenaurach, Germany, in 1948 and 1949, respectively. The brothers had a bitter feud that led to the split of their …

    • Two Brothers, Two Sneakers, And A Global Battle For Footwear

    • Two Brothers and the Battle for Athletic Footwear

      WEBJan 9, 2021 — German brothers Adolf Dassler (left) and Rudolf Dassler (right). They built the Dassler shoe company before World War II but a bitter family split in 1948 led Adolf to create Adidas and Rudolf to launch Puma.

    • The sibling rivalry that changed sport for ever - BBC

      WEBYou might not have heard of the German brothers Adolf (Adi) and Rudolf (Rudi) Dassler, but you have heard of the companies they founded: Adidas and Puma. So how did two brothers, both...

    • Adidas vs Puma: Origins Story of the Dassler Brothers …

      WEBOct 5, 2021 — The two famous brothers named Adolf and Rudolf Dassler created two popular shoe brands named Adidas and Puma respectively, which became the most demanded shoe brands in the world.

    • Adolf Dassler And The Little-Known Nazi-Era Origins Of Adidas

    • Adidas and Puma Were Created by Two German Brothers who …

    • Adidas vs Puma: The story of the Adidas and Puma brothers

    • The dark history behind Adidas - Business of Business

    • Sneaker Wars: The Enemy Brothers Who Founded Adidas and …

    • The Nazi Sibling Rivalry That Divided a Town and Created …

    • The sibling rivalry behind Adidas versus Puma | CNN

    • Puma and Adidas: the brothers who hated each other - SFGATE

    • Adidas | History, Products, & Facts | Britannica Money

    • Was Adidas Founded by a Former Nazi? - Snopes.com

    • Sneaker Wars: The Enemy Brothers Who Founded Adidas and …

    • Sneaker Wars: The Enemy Brothers Who Founded Adidas and …