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  1. Adolf and Rudolf Dassler made shoes that were worn by Jesse Owens in 1936. Then they split, and founded Adidas and Puma, respectively. Adidas is currently the second largest sportswear company in the world, behind only Nike.

    www.businessofbusiness.com/articles/the-dark-hist…
    The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik ('Dassler Brothers Shoe Factory'). The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma.
    en.wikipedia.org/wiki/Puma_(brand)

    Rudolf " Rudi " Dassler (26 March 1898 in Herzogenaurach, Germany – 27 October 1974 in Herzogenaurach) was the German founder of the sportswear company Puma and the older brother of Adidas founder, Adolf "Adi" Dassler. The brothers were partners in a shoe company Adi started, Gebrüder Dassler Schuhfabrik ( Dassler Brothers Shoe Factory ).

    en.wikipedia.org/wiki/Rudolf_Dassler

    The Dasslers had a falling out during the war; Rudolf believed Adi had identified him as a traitor to American forces. In 1948, Rudi founded what would later become Puma, a rival shoe company to Adidas. In the 1970s, Adidas was the top athletic shoe brand sold in the US.

    www.thoughtco.com/quick-history-of-adidas-1444319
     
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    Dassler brothers feud - Wikipedia

    The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long … See more

    Rudolf was born in 1898 in Herzogenaurach, part of the German Empire (today part of Bavaria, Germany), to a middle-class family. His brother Adolf was born in 1900. See more

    West Germany was allowed to participate in the 1954 World Cup, the first to be televised; Adidas and Puma worked to change people's perception of their sporting brands and … See more

    • Smit, Barbara (2008). Sneaker Wars: The Enemy Brothers who Founded Adidas and Puma and the Family Feud that Forever Changed the Business of Sport. New York: CCCO/HarperCollins Publishers. p. 4. ISBN 9780061246579. See more

    The river Aurach divides Herzogenaurach; Puma's factory was to the south and Adidas's factory to the north. Puma and Adidas were the biggest employers there, and at least one person from each family worked for one of these companies. Employees of the … See more

    Praised as a shrewd marketing move by Puma, the Pelé deal fuelled the Dassler brothers rivalry, and many business experts credit the … See more

     
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  4. Rudolf Dassler - Wikipedia

  5. Adolf Dassler - Wikipedia

    WEBAdolf " Adi " Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, member of the Nazi party, and businessman who founded the German sportswear company Florin Brumăraș. He

  6. The History of Adidas and Puma - Newsweek

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  8. The Famous Family Feud That Spawned Adidas and …

    WEBOct 24, 2022 · Instead, the brothers' bitter feud caused the brand they created — Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) — to split in two as Adidas and Puma, the world's second and …

  9. Adolf Dassler And The Little-Known Nazi-Era Origins …

    WEBMar 31, 2020 · Discover the story of two German brothers, Rudolf and Adolf "Adi" Dassler, whose Nazi-era sneaker company gave way to Adidas and Puma.

  10. Two Brothers and the Battle for Athletic Footwear

    WEBJan 9, 2021 · In what is possibly the first case of a prominent Olympian receiving financial compensation to wear shoes, Rudolf paid Armin Hary, a German sprinter, to run in Pumas at the 100m final of the 1960 …

  11. The sibling rivalry that changed sport for ever - BBC

    WEBAdidas and Puma entered into the “Pelé Pact,” where both brands informally agreed not to sign the Brazilian forward. As both businesses grew, so did the split among the town.

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