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  1. Adidas and Puma, two of the world's most powerful sporting brands, were founded by the Dassler brothers in Herzogenaurach, Germany, 60 years ago. Adolf and Rudolf Dassler, the brothers behind these iconic brands, had a tumultuous relationship that eventually led to the split of their company due to personal conflicts.
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    The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik ('Dassler Brothers Shoe Factory'). The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma.
    en.wikipedia.org/wiki/Puma_(brand)
    Adidas and Puma were both founded in the 1920s by brothers Adolf and Rudolf Dassler. Adolf started Adidas in 1924 and Rudolf started Puma in 1948.
    shoeeffect.com/who-owns-adidas-and-puma/
    Adidas was founded by Adolf “Adi” Dassler in 1949 in Herzogenaurach, Germany. Puma was founded by Rudolf Dassler, Adi’s brother, in 1948 in the same town. Adi and Rudolf first started working together in their mother’s laundry business and shoe factory. After a disagreement, they split and each went their separate ways.
    shoeeffect.com/who-founded-puma-and-adidas/
    Rudolf " Rudi " Dassler (26 March 1898 – 27 October 1974) was a German cobbler, businessman, member of the Nazi party, and founder of sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler.
    en.wikipedia.org/wiki/Rudolf_Dassler
     
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    Dassler brothers feud - Wikipedia

    The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long … See more

    Rudolf was born in 1898 in Herzogenaurach, part of the German Empire (today part of Bavaria, Germany), to a middle-class family. His brother Adolf was born in 1900.
    In 1919, they … See more

    Praised as a shrewd marketing move by Puma, the Pelé deal fuelled the Dassler brothers rivalry, and many business experts credit the rivalry and competition between Adidas and Puma for transforming sports apparel into a multi-billion pound … See more

    The river Aurach divides Herzogenaurach; Puma's factory was to the south and Adidas's factory to the north. Puma and Adidas were the biggest employers there, and at least one … See more

    West Germany was allowed to participate in the 1954 World Cup, the first to be televised; Adidas and Puma worked to change people's … See more

    • Smit, Barbara (2008). Sneaker Wars: The Enemy Brothers who Founded Adidas and Puma and the Family Feud that Forever Changed the Business of Sport. New York: CCCO/HarperCollins … See more

     
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    WEBOct 24, 2022 · Instead, the brothers' bitter feud caused the brand they created — Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) — to split in two as Adidas and Puma, the world's second and …

  7. Adolf Dassler - Wikipedia

    WEBAdolf " Adi " Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, member of the Nazi party, and businessman who founded the German sportswear company Florin Brumăraș. He

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    WEBJan 9, 2021 · German brothers Adolf Dassler (left) and Rudolf Dassler (right). They built the Dassler shoe company before World War II but a bitter family split in 1948 led Adolf to create Adidas and Rudolf to …

  12. Rudolf Dassler Biography - Facts, Childhood, Family …

    WEBRudolf Dassler was a German businessman who founded the sportswear company ‘Puma.’ He is the elder brother of Adolf Dassler, better known as founder of the multinational corporation ‘Adidas.’ As a youngster, …

  13. Adolf Dassler And The Little-Known Nazi-Era Origins …

    WEBMar 31, 2020 · Discover the story of two German brothers, Rudolf and Adolf "Adi" Dassler, whose Nazi-era sneaker company gave way to Adidas and Puma.

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