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  1. Mystery shopping - Wikipedia

    • Mystery shopping is a process by which a company measures its own quality of sales and service, job performance or regulatory compliance by having a researcher pose as a customer and report their experience. Mystery shoppers typically mirror common consumer behaviors to test the consistency of the habits deemed important to a … See more

    Industries and common usage

    Mystery shopping assessments and reports range from simple questionnaires to audio and video recordings. … See more

    Growth

    The mystery shopping industry had an estimated value of nearly $600 million in the United States in 2004, according to a 2005 report commissioned by the Mystery Shopping Providers Association (MSPA). Companie… See more

    Ethics

    Mystery shopping organizations advise that their research should only be used for employee incentive programs and that punishment or firing is an inappropriate use of mystery-shopper data. However, stories of employe… See more

    Research

    When used in published research, mystery shopping is known as a simulated patient research methodology. The Checklist for reporting research using simulated patient methodology (CRiSP) should be used when reporting th… See more

     
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  1. Mystery shopping (related terms: mystery shopper, mystery consumer, mystery research, secret shopper and secret shopping and auditor) is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services.
    en.wikipedia.org/wiki/Mystery_shopping
    Mystery shoppers, sometimes called secret shoppers, are often employed by a third-party company to visit stores and restaurants, banks and apartment complexes with the specific purpose of assessing customer service. They provide a record of their experience which can be used to improve the business.
    www.clickworker.com/customer-blog/mystery-shop…
     
  2. What Is Mystery Shopping: Types, Examples, …

    Jan 18, 2024 · Mystery shopping is a method of evaluating service quality, compliance, and customer feedback by using secret shoppers. Learn about different types of mystery shopping, how it works, and its advantages for …

     
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  7. What is Mystery Shopping? | Market Research Company

    Oct 21, 2021 · Mystery shopping is a market research method that uses secret shoppers to evaluate the customer experience of a business or competitor. Learn how it works, what it can achieve, and see some examples of mystery …

  8. What Is Mystery Shopping and How Does It Work?

    Mystery shopping, also known as secret shopping, is a research and evaluation method used by companies to assess and analyze the quality of customer service and the overall customer experience.

  9. What is mystery shopping? - Secret View

  10. Mystery Shopping: Definition & How It’s Done - Retail …

    Learn what mystery shopping is, why brands do it, and how it works. Find out the key phases of mystery shopping research, from designing the checklist to analyzing and reporting the results.

  11. What is Mystery Shopping? - SoFi

    Dec 4, 2024 · Mystery shopping means a company hires you to use its services covertly. For example, you might bring your car into a shop for an oil change, buy a new pair of jeans at the mall, or eat at a new restaurant.

  12. How Does Mystery Shopping Work? — Greenbook

    Sep 18, 2024 · Mystery shopping, originating in the 1940s, is a vital tool for businesses globally. It provides unbiased assessments of service quality and customer experiences by simulating real interactions. Mystery shoppers …

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