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  1. Traded asFWB: ADS · DAX component
    FoundedJuly 1924 in Herzogenaurach, Germany (as Gebrüder Dassler Schuhfabrik) · 18 August 1949 (as Adidas)

    Adidas - Wikipedia

    • Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern München, and … See more

    History

    The company was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother … See more

    Products

    Adidas manufactures a range of clothing items, varying from men's and women's t-shirts, jackets, hoodies, pants and leggings.
    The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967. Adid… See more

    Marketing

    During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was … See more

    Sponsorship

    Adidas has numerous major kit deals with football clubs worldwide, including their main sponsor Bayern Munich. Moreover, their sponsored national teams include Germany, Spain, Mexico, Argentina, Sweden, JapanSee more

    IP protection

    In 2016, Adidas filed lawsuits against Skechers for making a duplicate Stan Smith design and for Adidas replicas such as "Springblade". See more

    Criticism

    Adidas's business practises/ethics and commitment to worker welfare have been scrutinised and often criticised.
    Unhappy with the local price of the Adidas replica All Blacks jersey, New Zealand-based … See more

     
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  1. adidas AG is the largest sportswear manufacturer in Europe and is second only to Nike worldwide. adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures footwear, apparel, and accessories.
    www.statista.com/topics/1257/adidas/
    Adidas (styled as “adidas” since 1949) is a prominent German manufacturer of athletic shoes and apparel, identified by its three-stripe trademark. The company is also known for its high-profile endorsement deals, including NBA star Derrick Rose and Argentine-born football (soccer) star Lionel
    www.britannica.com/money/Adidas-AG
     
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  7. adidas History: 1949 to Now

    WEBThey are inspired by the cushion plugs of ‘80s running silhouettes like the Boston Super, Rising Star and Micropacer. What does adidas stand for? The name adidas came from the founder, Adolf “Adi” Dassler’s name. …

  8. History - adidas Group

    WEBIn 2011, adidas brings together sport, street, and style for the first time in one campaign to tell the world what it means to go all in, heart over head, inclusion over ego. ‘all in’, which featurs the likes of Lionel Messi, David …

  9. How Adidas became one of the most recognisable …

    WEBGerman sportswear company Adidas started life in the small town of Herzogenaurach after the First World War, when Adolf Dassler, also known as Adi, began making leather sports shoes in the scullery of his mother's …

  10. Profile - adidas Group

    WEBKey Facts. Key to our success are our people and our culture. They bring our identity to life, defined by our purpose and mission. OUR PURPOSE. Our purpose, ‘Through sport, we have the power to change lives,’ …

  11. A Brief History of Adidas - ThoughtCo

    WEBJan 14, 2019 · In 1920, at the age of 20, avid soccer player Adolph (Adi) Dassler, son of a cobbler, invented spiked shoes for track and field. Four years later Adi and his brother Rudolph (Rudi) founded the German …

  12. 12 Sporty Facts About Adidas - Mental Floss

    WEBJun 22, 2016 · 1. THE BRAND WAS BORN OUT OF A SIBLING RIVALRY. After working together for years at the family company called Gebrüder Dassler, Adi Dassler and his older brother Rudolf began to bump heads. …

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