That's a slang word that refers to stylish confidence. It shows up in songs ("Check out my swag, yo / I walk like a ballplayer"—Jay Z) and social media hashtags, but this word derives from swagger, not from stolen goods.

Modern usage of swag often signifies confidence or fashionable presence. SWAG Meaning What Does “SWAG” Mean? SWAG, in current slang, refers to a person’s sense of style or confidence in their appearance and demeanor. It implies a bold self-assurance and a distinctive, cool demeanor that often commands attention.

From its origins within the LGBTQ+ community to its modern-day associations with style, confidence, and positive energy, “swag” has become a ubiquitous part of contemporary culture. Embracing your own “swag” involves expressing your individuality, exuding confidence, and radiating positive vibes.