Overstock (OSTK), which sells furniture, home furnishings, bath, lighting, rugs and an array of other products online at discounted prices, acquired Bed Bath & Beyond’s name, intellectual property and digital assets in June with a winning bid of $21.5 million for its assets.

Sadly, all of the Bed Bath & Beyond stores have officially closed, but the home brand lives on — thanks to Overstock, which has recently taken over the name. Overstock acquired the bankrupt brand back in June, and now, the two brands have been merged into one online shopping platform.

After winning a $21.5 million bid for the brand’s intellectual property, e-commerce company Overstock launched the new Bed, Bath & Beyond in the U.S. on Tuesday with the unveiling of its new website and app. Overstock.com visitors will now be redirected to BedBathandBeyond.com, and the company is celebrating the shift with various promotions.