The survey found a 15-30% overall growth in consumers who made purchases online across a broad range of product categories. Many of the categories see a double-digit percentage growth in online shopping intent, led by over-the-counter medicines, groceries, household supplies and personal care products.

Categories where expected growth in online shoppers exceeds 35 percent include essentials such as over-the-counter (OTC) medicine, groceries, household supplies, and personal-care products. Even discretionary categories such as skin care and makeup, apparel, and jewelry and accessories show expected customer growth of more than 15 percent.

68% bought digital goods or services 76% bought physical goods 9% bought peer-to-peer accommodation services 49% bought other services Physical goods by subscription 16% of Canadians had an online subscription for physical goods: 7% for meal kits boxes. 5% for groceries such as food or beverages. 9% for other physical goods.

Consumers are buying from online marketplaces, social media, direct from the manufacturer or wholesaler, and subscriptions.