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- Consumers are buying a variety of products online, including12:
- Over-the-counter medicines
- Groceries
- Household supplies
- Personal care products
- Skin care and makeup
- Apparel
- Jewelry and accessories
- Digital goods or services
- Physical goods
- Peer-to-peer accommodation services
- Other services
- Physical goods by subscription (e.g., meal kits, groceries)
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The survey found a 15-30% overall growth in consumers who made purchases online across a broad range of product categories. Many of the categories see a double-digit percentage growth in online shopping intent, led by over-the-counter medicines, groceries, household supplies and personal care products.www.weforum.org/agenda/2021/07/global-consum…Categories where expected growth in online shoppers exceeds 35 percent include essentials such as over-the-counter (OTC) medicine, groceries, household supplies, and personal-care products. Even discretionary categories such as skin care and makeup, apparel, and jewelry and accessories show expected customer growth of more than 15 percent.www.mckinsey.com/capabilities/growth-marketing-…68% bought digital goods or services 76% bought physical goods 9% bought peer-to-peer accommodation services 49% bought other services Physical goods by subscription 16% of Canadians had an online subscription for physical goods: 7% for meal kits boxes. 5% for groceries such as food or beverages. 9% for other physical goods.www150.statcan.gc.ca/n1/pub/11-627-m/11-627-m2…Consumers are buying from online marketplaces, social media, direct from the manufacturer or wholesaler, and subscriptions.canadiansinternet.com/2020-report-canadian-onlin…Five online consumer behaviors and shopping trends
- 1. Convenience is a top priority. According to Linnworks’ study, 76% of consumers value convenience as one of their top priorities. ...
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