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  1. A Great Sales Pitch Hinges on the Right Story - Harvard …

    May 21, 2024 · The sales team, all wearing company shirts, stopped at a diner for lunch. A waitress noticed the logo and approached their table. “I love your product,” she said.

  2. 5 Skills Every Salesperson Needs to Succeed - Harvard Business …

    Sep 19, 2022 · A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople. And they make one third as much.” In the …

  3. 5 Gen AI Myths Holding Sales and Marketing Teams Back

    Feb 21, 2025 · In marketing and sales, the buzz around gen AI is particularly strong. According to a recent McKinsey survey of almost 4,000 commercial leaders, one in five sales organizations …

  4. Sales and marketing - HBR - Harvard Business Review

    5 days ago · Sales and marketing Digital Article Saloni Firasta-Vastani The value you assign sets expectations, shapes behavior, and, once established, is difficult to reverse.

  5. What Salespeople Need from Leaders—at Each Stage of Their …

    Apr 24, 2025 · Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales managers …

  6. 4 Steps That Can Optimize Your Sales Process - Harvard …

    Sep 24, 2024 · Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale. But a close is the result of actions …

  7. How Generative AI Will Change Sales - Harvard Business Review

    Mar 31, 2023 · Sales work typically requires administrative work, routine interactions with clients, and management attention to tasks such as forecasting. AI can help do these tasks more …

  8. A Better Way to Link Sales and Marketing - Harvard Business …

    Arun Shastri is a leader of the artificial intelligence practice at ZS, a global professional-services firm, and teaches sales executives at Northwestern’s Kellogg School of Management. He is a ...

  9. Sales team management - HBR

    May 5, 2025 · Kiera, a young, enthusiastic sales rep, was recently promoted to manager of a sales team of five. In her first year on the job, she tackled a major revamp... Save; Share; June …

  10. The Top 40 Essential Business Books to Read - HBR Store

    This is A.G. Lafley's guidebook. Shouldn't it be yours as well? It outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G's sales, …

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