As with any event, you’ll need to set goals and identify key performance indicators (KPIs) before the event in order to assess event success at every stage, as well as compare e… See more

Virtual conferences aren’t all that different than in-person conferences. In fact, much of the planning is the same – from website creation to registration to email marketing – the basics … See more

When you make the decision to go virtual, get ready for your planning team to change. To make a technically complex digital marketing program a success, you’ll need to build a cr… See more

Taking your event virtual often means adding new technologiesinto the mix. The first question on most planners’ minds is how are attendees going to access, consume, a… See more