The insights they gathered are predicted to drive toy sales now through the 2023 holiday season. The biggests trends of the year have been named as Back to Basics, Be Authentic, Tween Takeover, Macro to Micro and Pop Culture Lifestyle.

In 2023, expect to see toys that incorporate various ways to play for all ages, including the elderly; new tech enhancements that enhance fun and learning; and toys that not only teach social responsibility, diversity, and sustainability, but are made by companies that engage in such practices behind the scenes.

When it comes to toys, this list of trends going into the 2023 year includes everything from STEM subscription crates to 90s-inspired plush toys. Coming out of the pandemic, brands are hoping to bring consumers back to normal life by evoking a sense of nostalgia with their products.

All of these pop culture trends and more are reflected in the 2023 Toys We Love list, including the Amazon exclusive Barbie Science Lab Playset, Super Mario Bros. Movie 7-Inch Bowser Action Figure, Teenage Mutant Ninja Turtles Mutant Mayhem Be a Ninja Roleplay Treasure Chest Set, Transformers Beast-Mode Bumblebee, PopStyle Bracelet Maker, and Disney 100 Wonderful World of Color Tinker Bell.