Scenic Luxury Cruises and Tours is a privately held Cruise Line and Touring Company, established by Australian businessman Glen Moroney in 1986. The company opened its first United Kingdom office in 2007, its headquarters in Manchester.

In 2013, Scenic established Emerald Waterways as a lower-cost river cruise line. In 2014, Scenic expanded its fleet with the addition of the 169-passenger Scenic Jade, operating on the River Danube, and the 126-passenger Scenic Gem, servicing the River Seine.

Scenic operates on nine rivers, covering major rivers in Europe and Southeast Asia, and formerly the Volga in Russia. With the introduction of their ocean cruise ships, Scenic now also operates in Antarctica, the Arctic, the Americas, the Mediterranean, the Baltic, the British Isles, and the Norwegian Fjords.

You’re looking to book a river or ocean cruise on a budget. You want a more casual experience; that’s the company’s other brand, Emerald. Presenting itself as a 6-star cruise line, Scenic does its best to impress with its gastronomical offerings.