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  1. Glittering generalities are propaganda techniques that use vague, positive words to evoke emotions and create a positive image of a person, idea, or product. Examples of glittering generalities in commercials include12:
    • "I'm lovin' it" - McDonald's
    • "It's the real thing" - Coca Cola
    • "XYZ contains a miracle ingredient"
    • "The most trusted name in the news"
    • "America's favorite cookie"
    • "The best car ever made"
    • "We're the best"
    • "You deserve the best"
    • "The most reliable"
    • "The highest quality"
    • "Only the finest ingredients"
    Learn more:
    Examples of glittering slogans and catchphrases used in commercials are: ● I’m lovin’ it. ― McDonald’s ● It’s the real thing ― Coca Cola ● XYZ contains a miracle ingredient.
    ibuzzle.com/examples-of-glittering-generalities

    Other glittering generalities ads examples are:

    • “The most trusted name in the news.”
    • “America’s favorite cookie.”
    • “The best car ever made.”
    • “We’re the best.”
    • “You deserve the best.”
    biznewske.com/glittering-generalities-advertising-e…
     
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    Apr 12, 2024 · 3. Glittering Generalities – Shiny Word Propaganda to Win You Over Imagine stepping into a showroom glittering with the latest car models—each one dubbed “revolutionary,” “ground-breaking,” and “exquisite.” …

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    Glittering generality is a propaganda tactic that mixes terms that do not mean anything but sound good. It allows the listener to purchase whatever product the advertisement is advertising. This Subway commercial, next to an image of a …

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    May 26, 2023 · Glittering generalities is a technique used in propaganda and advertising to evoke positive feelings and associations with a product or idea. This technique relies on the use of emotionally...

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    Glittering generalities use powerful language and loaded phrases to make an impression on the audience that will be hearing the message. This Pepsi campaign is a perfect example of how brands could use powerful lines to …

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