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- Adidas, founded by sports shoe manufacturer Adi Dassler in 1949, is a story of success and inventiveness. The company generated sales of approximately 19.8 billion euros in 2020, making it a major player in the global sports business. Adidas became world-famous after the German team's victory in the 1954 World Cup. It dominated the sports shoe market alongside rival Puma until Nike entered the scene in the 1960s12.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.In 2020, the sporting goods manufacturer generated sales of approximately 19.8 billion euros, making it the No. 2 in the global sports business. The history of Adidas is a story of success - of inventiveness and precision, but also of setbacks, fraternal strife and the hard struggle for influence.www.ispo.com/en/sports-business/story-behind-glo…Founded by sports shoe manufacturer Adi Dassler in 1949, the name Adidas became world-famous in 1954 following the victory of the German team in the World Cup, the “miracle of Berlin”. Up until the 1960s, Adidas dominated the global sports shoe market together with rival Puma (founded by Dassler’s brother Rudolf), until Nike arrived on the scene.www.marmind.com/blog/adidas-success/
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The company was started by Adolf Dassler in his mother's house. He was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Dassler assisted in the …
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Jul 10, 2013 · How is a small Bavarian town home to sports brands Adidas and Puma? They were founded by two brothers who got into a fight, resulting in a bitter rivalry.
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