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  1. An executive summary for a startup should include the following information12:
    • Business location
    • Your mission as a company
    • A history of the company
    • Management and advisors
    • Services or products offered
    • The market for your offerings
    • Your business's competitive advantages
    • Your financial projections
    • Your company's value proposition, explaining what sets your company apart from your competitors
    • The marketplace need(s) your company meets, with evidence of that need
    • How your company's products and/or services meet that need
    Learn more:
    Business location Your mission as a company A history of the company Management and advisors Services or products offered The market for your offerings Your business's competitive advantages Your financial projections
    www.thebalancemoney.com/business-plan-executi…

    The name and location of the business. Your company's value proposition, explaining what sets your company apart from your competitors. The marketplace need (s) your company meets, with evidence of that need. How your company's products and/or services meet that need.

    www.upcounsel.com/example-of-a-good-executive …
     
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