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  1. When designing product packaging, consider the following guidelines12:
    1. Consumer-centric research: Understand your target audience's preferences and buying behaviors.
    2. Brand consistency: Ensure packaging aligns with your brand identity.
    3. Focus on unboxing experience: Make it memorable for customers.
    4. Typography for readability: Use clear fonts.
    5. Strategic use of color: Choose colors that resonate with your brand.
    6. Incorporate sustainable practices: Consider eco-friendly materials.
    7. Adaptability for eCommerce: Design packaging suitable for online sales.
    8. Quality testing and feedback loops: Ensure durability and functionality.
    Learn more:

    How to Design Product Packaging Effectively: 8 Best Practices

    • 1. Consumer-centric research Before diving into design, conduct thorough research on your target audience. Understand their preferences, buying behaviors, and visual aesthetics. ...
    meyers.com/meyers-blog/product-packaging-desig…
    Product packaging undergoes a series of design, manufacturing, and printing processes. Ideally, packaging should be visually appealing, aligned with the brand’s identity, and simultaneously functional and practical. Durability, sustainability, and cost-effectiveness are carefully considered during the packaging development.
    meyers.com/meyers-blog/product-packaging-guide/
     
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