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- When designing product packaging, consider the following guidelines12:
- Consumer-centric research: Understand your target audience's preferences and buying behaviors.
- Brand consistency: Ensure packaging aligns with your brand identity.
- Focus on unboxing experience: Make it memorable for customers.
- Typography for readability: Use clear fonts.
- Strategic use of color: Choose colors that resonate with your brand.
- Incorporate sustainable practices: Consider eco-friendly materials.
- Adaptability for eCommerce: Design packaging suitable for online sales.
- Quality testing and feedback loops: Ensure durability and functionality.
Learn more:âś•This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.How to Design Product Packaging Effectively: 8 Best Practices
- 1. Consumer-centric research Before diving into design, conduct thorough research on your target audience. Understand their preferences, buying behaviors, and visual aesthetics. ...
meyers.com/meyers-blog/product-packaging-desig…Product packaging undergoes a series of design, manufacturing, and printing processes. Ideally, packaging should be visually appealing, aligned with the brand’s identity, and simultaneously functional and practical. Durability, sustainability, and cost-effectiveness are carefully considered during the packaging development.meyers.com/meyers-blog/product-packaging-guide/ - People also ask
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