Bing has 100 million daily active users – 56% are males, 36% are in top 25% household incomes, and 73% are below 45. Bing holds 3.01% market share compared to Google’s 91.56%. Moreover, 44 million desktop searchers only use Bing. Bing website gets 1.2 billion visits every month and receives 26% more branded searches than Google.