The primary difference between in-store and online shopping is how you buy (or sell) products. For in-store shopping, you must go to a physical store (also called a brick-and-mortar store). On the other hand, online shopping, as its name suggests, is done through an Internet-connected device, either through your computer or a mobile app.

The decision between a physical store and an online store is influenced by a number of elements, such as the products being sold, the target market, the available funds, and the marketing plan. Physical stores offer a tactile shopping experience and immediate gratification, while online stores provide a global reach and lower overhead costs.