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- Online shopping is changing due to several factors123:
- Constant connectivity and contextual relevance are blurring the lines between digital and in-store experiences.
- Consumer shift to digital channels will remain after the pandemic.
- Customer loyalty has decreased, with buyers switching brands more frequently.
- Smartphone usage for online shopping has doubled since 2018.
- Other trends include a focus on hygiene transparency, a return to basics and value, and the rise of the homebody economy.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Constant connectivity, contextual relevance, and a multi-screen world are changing both online and offline shopping. As the digital and in-store experiences blur, it is opening up exciting new possibilities for forward-thinking retailers.www.thinkwithgoogle.com/consumer-insights/cons…Consumer shift to digital channels will remain after the pandemic -PwC report. Customer loyalty has plummeted, with buyers switching brands at unprecedented rates. The use of smartphones for online shopping has more than doubled since 2018.www.weforum.org/agenda/2021/07/global-consum…We see several that are key:
- Flight to online
- Shock to loyalty
- Need for hygiene transparency
- Back to basics and value
- Rise of the homebody economy
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