One of the best ways to regain some control is by splitting your campaigns by search term patterns. This sounds more complex than it actually is. What it means is that you fin… See more

The way to get Google to show certain search terms in some campaigns versus others is by using campaign priorities and negative keywords. The idea is that you set your Gener… See more

I wrote about the loss of search term datain Google Ads after we got the first two weeks of data, and it was a bloodbath. We lost between 25% and 70% of all search term data overni… See more

When using this kind of campaign structure, the general idea is to gain control over the search terms. If you’re using Smart Bidding, or if you want to, Smart Bidding requires a lot of data, … See more