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- An insight statement is a statement that reveals a deeper understanding of a problem, a need, a behavior, or a situation12. It often goes beyond the obvious or the superficial and uncovers the underlying motivations, emotions, or reasons behind an action or a preference. Examples of insight statements include12:
- Having pictures around that instantly remind me of special moments and people makes me feel good, but I find that pictures from my digital camera often stay hidden on my devices because I never have time to print them.
- Meeting a friend's parents can help you to understand why they do some of the things they do.
- Watching a pet's actions during the day on a hidden camera will show you how they spend their days while you are away.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Here are some examples of insight statements THRIVE has developed with our clients across different categories: “Having pictures around that instantly remind me of special moments and people makes me feel good.” “But I find that pictures from my digital camera often stay hidden on my devices because I never have time to print them.”
thrivethinking.com/2023/01/06/what-is-insight-the-…For example:
- Meeting a friend's parents can help you to understand why they do some of the things they do.
- Watching a pet's actions during the day on a hidden camera will show you how they spend their days while you are away.
www.yourdictionary.com/articles/examples-insight-… How to Write A Powerful Consumer Insight Statement. - Thrive
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Oct 15, 2023 · For example: Insight statement: “Though T&Cs are considered as a must have, users do not read, but scan”. Recommendation: Enable faster scanning with visuals.”
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Nov 2, 2021 · Here are 5 real-life consumer insight examples where actionable data has been used to create winning campaigns. See how it's done and what you can learn.
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Nov 29, 2021 · One example is mistaking a reverse benefit (“Wouldn’t it be nice if…”) for an insight. “Crafting a testable insight starts by stripping out the benefits-in-disguise,” says Writer and Creative Director Liza Babcock.
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