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  1. An insight statement is a statement that reveals a deeper understanding of a problem, a need, a behavior, or a situation12. It often goes beyond the obvious or the superficial and uncovers the underlying motivations, emotions, or reasons behind an action or a preference. Examples of insight statements include12:
    • Having pictures around that instantly remind me of special moments and people makes me feel good, but I find that pictures from my digital camera often stay hidden on my devices because I never have time to print them.
    • Meeting a friend's parents can help you to understand why they do some of the things they do.
    • Watching a pet's actions during the day on a hidden camera will show you how they spend their days while you are away.
    Learn more:

    Here are some examples of insight statements THRIVE has developed with our clients across different categories: “Having pictures around that instantly remind me of special moments and people makes me feel good.” “But I find that pictures from my digital camera often stay hidden on my devices because I never have time to print them.”

    thrivethinking.com/2023/01/06/what-is-insight-the-…

    For example:

    • Meeting a friend's parents can help you to understand why they do some of the things they do.
    • Watching a pet's actions during the day on a hidden camera will show you how they spend their days while you are away.
    www.yourdictionary.com/articles/examples-insight-…
     
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    Nov 2, 2021 · Here are 5 real-life consumer insight examples where actionable data has been used to create winning campaigns. See how it's done and what you can learn.

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    Nov 29, 2021 · One example is mistaking a reverse benefit (“Wouldn’t it be nice if…”) for an insight. “Crafting a testable insight starts by stripping out the benefits-in-disguise,” says Writer and Creative Director Liza Babcock.

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