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- A customizable search engine is a tool to include a search engine on the website to provide users with high-quality and relevant search results1. A customizable search engine can also offer personalized search, which is when a search engine customizes the results based on a user’s location, search history and known preferences2. A customizable search engine can improve the user experience and increase the conversion rate of the website2.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.A programmable search engine is a tool to include a search engine on the website to provide users with high-quality and relevant search results. There are options to customize the website’s look and feel along with the features like refined search, promotions, and auto-complete.blog.expertrec.com/custom-search-engine/A personalized search is when a search engine customizes the results based on a user’s location, search history and known preferences. Integrating personalized searching will reduce bounce rate and increase conversion rate. A few aspects of personalized searching include accounting for user location, native language, writing and purchase history.www.optimizely.com/insights/blog/personalized-se…
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