Contrast is closely related to other design principles like balance, emphasis, and unity. For example, you can use contrast to create a focal point (emphasis), balance out different elements, or create a sense of unity by contrasting similar elements.

Contrast is a term used in design to express how well an element of design (e.g., color, shape or size) compares to other design elements used in a composition, a text Artists may use contrasting colors, sizes, shapes, and fonts to create a focal point–to draw in the reader’s attention a powerful mode of thought.

Key principles while using contrasts 1. Only a marked difference works. Slight contrast doesn’t fully show the difference between elements. 2. Your best assets are the sense of proportion. Too many effects overload the layout, create chaos and disables focusing on main points.

What does contrast mean in graphic design? For starters, it means determining what the first thing is that you want the viewer to look at. Contrast causes the eye to be drawn to a particular area. Technically, it is the visible difference in properties of the design elements.