This came to my mind the first time I came across the clean girl aesthetic. She is clean, works out and makes her bed every morning for a productive day ahead. So, what make… See more

While it is acceptable to like an aesthetic just for being that, ‘an aesthetic’, it is imperative to know about its history and how it came to be before actually practicing it in real life… See more

While there is no set of ‘emergency go-to’ outfits for the clean girl, the aesthetic plays with neutral tones of white, beige and browns. Hints of black often come to colorblock t… See more

Selena Gomez’s Rare Beauty commercials also relied heavily on achieving the clean girl makeup look through her beauty products. Simple, minimal and sophisticat… See more