VR and AR are one of the top shopper marketing trends because a large percentage of shoppers prefer to use VR and AR before making purchases. These technologies allow shoppers to experience products in a more interactive and engaging way, making it easier for them to visualize products before purchasing them.

Shopper marketing has traditionally focused on the in-store experience --how consumers encounter a product in the aisle and decide whether to place it in their carts. Common tactics include physical media blades, shelf talkers, sign kits, and floor graphics.

Significant industry innovation is touching both traditional instore marketers and digital specialists in equal doses. Let’s jump in and examine a few examples of the shopper marketing shifts that brands, retailers and agencies will need to consider in their shopper marketing strategies.

Pro Tip: Shopper marketing should be sensitive to consumer perceptions. Be prepared for potential crises and negative feedback. Develop a crisis management strategy that allows you to address issues swiftly, transparently, and effectively. Want to learn how to make PR part of your shopper marketing strategy?