We commit to promoting inclusivity across all diversity dimensions and across different intersectionalities. United Against Racism: adidas implemented United Against Racism in June 2020 to support the social justice movement and to promote racial equity within our US business and communities.

The adidas Community and Social Impact team partners with selected organizations to give back to our communities and promote an equal access to sport and physical activity for all with a special focus on marginalized communities.

But then, all of a sudden, sport and life as we knew them were put on pause, and lives were at risk. The #hometeam campaign started out as a way to keep our adidas and Reebok communities healthy, active, and connected. We turned our corporate purpose that, through sport, we have the power to change lives, into action.

Companies do not operate in isolation from society and our stakeholders have a legitimate interest in the way we do business. adidas stakeholders are a diverse group, which translates into a diverse range of engagements, some continuous and spanning many years and some targeted, based on current issues or trends requiring critical feedback.