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  1. What Salespeople Need from Leaders—at Each Stage of Their …

    Apr 24, 2025 · Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales managers …

  2. A Great Sales Pitch Hinges on the Right Story - Harvard …

    May 21, 2024 · The sales team, all wearing company shirts, stopped at a diner for lunch. A waitress noticed the logo and approached their table. “I love your product,” she said.

  3. Sales and marketing - HBR - Harvard Business Review

    6 days ago · Sales and marketing Digital Article Saloni Firasta-Vastani The value you assign sets expectations, shapes behavior, and, once established, is difficult to reverse.

  4. 5 Gen AI Myths Holding Sales and Marketing Teams Back

    Feb 21, 2025 · In marketing and sales, the buzz around gen AI is particularly strong. According to a recent McKinsey survey of almost 4,000 commercial leaders, one in five sales organizations …

  5. How Sales Teams Can Use Gen AI to Discover What Clients Need

    Feb 13, 2025 · Lisa Earle McLeod is a sales strategist and professional speaker whose clients include Salesforce, Kraft Heinz, and Roche. She is the author of Selling with Noble Purpose …

  6. How CEOs Make or Break Sales - Harvard Business Review

    Mar 5, 2025 · A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals. A CEO’s involvement in B2B sales …

  7. 4 Steps That Can Optimize Your Sales Process - Harvard …

    Sep 24, 2024 · Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale. But a close is the result of actions …

  8. 5 Skills Every Salesperson Needs to Succeed - Harvard Business …

    Sep 19, 2022 · A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople. And they make one third as much.” In the …

  9. How Salespeople Game the System - Harvard Business Review

    Here’s what to look out for. by Timothy M. Gardner, Colin Wong and Rick Butler From 2002 to 2016, Wells Fargo employees exploited the bank’s sales incentive program. They opened …

  10. Lessons from the Bud Light Boycott, One Year Later

    Mar 20, 2024 · An analysis of sales data confirms that Bud Light suffered a sustained downturn in sales, more pronounced in Republican-leaning counties in the U.S. And it explains several …