La marca también comenzó a usar solo el símbolo de puma sin más en 1989, y este es el ícono que aún podemos ver hoy, con contornos perfectamente limpios y suavizados del gato salvaje, que apuntan a la elegancia, la atemporalidad y el enfoque profesional de la empresa.

PUMA's original logo featured a puma cat leaping through a capital "D," which stood for Dassler as a nod to brand founder Rudolf Dassler. The motif was updated in 1957 with the addition of the word "PUMA" underneath the cat. A year later, the words "Rudolf," "Dassler," and "Schuhfabrik" (shoe factory) were added to the design.