The official logo was unveiled on February 14, 2022; it follows the updated logo template introduced by Super Bowl LVI, with imagery of a sunset resembling Arizona's state flag behind a desert canyon to reflect the landscapes of the host region.

The logo is mainly in green on the numerals. A touch of red is to catch the attention instantly. So, the logo’s chief attraction is the use of multiple turquoise/teal, purple, and red colors. A beam of light in the background stands for the big celebration of an event. This also replicates the Arizona State Flag.

Following the standardized logo format for Super Bowl logos, the 2023 design sticks with the blocky sans serif Roman numerals accented with color. However, it’s worth noting that the 2023 version doesn’t simply take the 2022 layout and add an “I” to the end and then change out the color scheme.