The app splash screen, also called the launch screen, is the brief introductory screen that appears as the app loads after the user has clicked the app icon. Developers will include branded colors, logos, and animations when designing splash screens, as these elements are preferable to displaying a solid white or dark screen.

What is an App Splash Screen? A splash screen is an introductory page displaying an image or graphical representation that appears briefly when a user launches a mobile or desktop application. It typically exhibits the application’s logo or branding; most of the time, it visually indicates to the user that the app is loading.

A splash screen is the first screen a user sees when they open a mobile app. It’s the first chance a company has to create a lasting, positive impact on the users. It appears while the app is loading. The splash screen, which is also called a launch screen, typically contains just a logo, name or slogan related to the product.

What is a splash screen? A splash screen is an introductory screen that users see when they launch your app or website. It is a chance to build your brand identity and it keeps users occupied while your app loads in the background. This screen can either be an image, graphic, logo, or animation sometimes coupled with a progress bar.

Splash screens, also called launch screens, are the screens shown by the app as it loads, during the app's startup. They exist to provide a momentary brand exposure or improve the user experience by showing a preview of the app as it starts, which can reduce the user's perceived load time.