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Below is a breakdown of social media usage by age range:
- 18-29 years – Snapchat (41%), TikTok (35%), Instagram (32%)
- 30-39 years – LinkedIn (34%), X/Twitter (34%), Snapchat (33%), Instagram (32%)
- 40-49 years – LinkedIn (25%), Facebook (22%), X/Twitter (21%)
- 50-59 years – Facebook (29%), LinkedIn (24%), Pinterest (24%)
sproutsocial.com/insights/new-social-media-demographics/- People also ask
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How Different Age Groups Are Using Social Media 2024
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- See more on sproutsocial.com
- Number of monthly active users: 2 billion
- Largest age group: 18-24 (30.8%)
- Gender distribution: 48.2% female, 51.8% male(no data on other genders)
- Time spent per day: 33.1 minutes
- Reviews: 15
- Published: Feb 14, 2024
- Estimated Reading Time: 7 mins
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