Social Media Usage Statistics (Top Picks) 4.95 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015 The average social media user engages with an average of 6.7 various social media platforms 61.4% of global population in the world use social media, among audiences aged 18+ that’s as high as 80.8%

As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day.

Detailed analysis by the team at Kepiosshows that there were 5.07 billionsocial media users around the world at the start of April 2024, equating to 62.6 percentof the total global population. Social media user numbers have continued to grow over the past 12 months too, with 259 millionnew users joining social media since this time last year.

Roughly eight-in-ten U.S. adults (83%) report ever using the video-based platform. While a somewhat lower share reports using it, Facebook is also a dominant player in the online landscape. Most Americans (68%) report using the social media platform. Additionally, roughly half of U.S. adults (47%) say they use Instagram.

Facebook, the largest social media platform in the world, had 2.4 billion users in 2019. Other social media platforms, including YouTube and WhatsApp, also had over one billion users each. These numbers are huge – in 2019, there were 7.7 billion people worldwide, with at least 3.5 billion online.