Social shopping refers to the entire buying process occurring on a social networking platform. It attracts shoppers' attention, delivers concise new content that converts, and turns first-time buyers into recurring customers. Social shopping has fundamentally changed how businesses and consumers connect.

Social commerce (sometimes called social shopping) exists at the cross section of ecommerce and social media. In basic terms, social commerce is when businesses, brands, and creators sell on sales channels located directly on their social media profiles or their followers’ social media feeds.

Social commerce refers to the practice of buying and selling products and services directly through social media platforms. Unlike traditional e-commerce, where customers visit a retailer's website or app to make a purchase, social commerce allows users to complete the shopping experience without leaving their favorite social platforms.

Social commerce is a subset of e-commerce where everything happens on social media — product discovery, search, click-to-purchase, and post-purchase support. In other words, it’s a one-stop shop for people to discover and buy products — a fully streamlined sales funnel that takes shoppers from inspiration to purchase in seconds.

Social commerce is the buying and selling of goods or services directly within a social media platform. It involves taking social media beyond its traditional role in the discovery process. Instead, users will get to complete the entire purchase journey within the same platform.