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- Social media usage by age group:
- Ages 18-29: 84% use social media sites1. Dominant platforms: Snapchat, TikTok, Instagram.
- Ages 30-39: Dominant platforms: LinkedIn, Twitter, Snapchat, Instagram.
- Ages 40-49: Dominant platforms: LinkedIn, Facebook, Twitter.
- Ages 50-59: Dominant platforms: Facebook, LinkedIn, Pinterest2.
- Millennials (ages 28-43): Account for 68.8 million U.S. social media users3.
- Generation Z (ages 12-27): Make up 60.7 million U.S. social media users3.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this.www.pewresearch.org/internet/2021/04/07/social-m…Below is a breakdown of social media usage by age range:
- 18-29 years – Snapchat (41%), TikTok (35%), Instagram (32%)
- 30-39 years – LinkedIn (34%), X/Twitter (34%), Snapchat (33%), Instagram (32%)
sproutsocial.com/insights/new-social-media-demog…In 2024, Millennials continue to dominate social media usage in the U.S., followed closely by Generation Z. Millennials (ages 28 to 43) account for 68.8 million of the social media users, while Gen Z (ages 12 to 27) make up 60.7 million users.www.spocket.co/statistics/social-media-usage-stati… - People also ask
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