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- Social commerce is the integration of e-commerce and social media, reshaping how retailers engage with consumers1. Key trends in social commerce include:
- Influencer collaborations: Gen Zs buying from influencer-founded brands2.
- Video content: Videos being shared 1200% more than text and images combined2.
- Social shopping events: Live commerce reaching $35 billion in the US alone2.
- AI-powered customer support solutions2.
- Buy Now, Pay Later (BNPL) option2.
- User-generated content2.
- 5G connectivity enabling XR experiences3.
- Digital avatars in the fashion industry3.
- Mainstream use of NFTs3.
- Micro-influencers helping brands increase reach3.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Social commerce refers to the integration of e-commerce and social media, a dynamic pairing that has reshaped how retailers engage with consumers worldwide. As the demand for convenient online shopping continues to soar, companies are increasingly leveraging the potential of these networks.www.statista.com/topics/8757/social-commerce/2024’s Top 10 Social Commerce Trends (With Real Examples)
- 1. Influencer Collaborations 33% of the Gen Zs bought a product from influencer-founded brands in 2023. ...
www.flick.social/learn/blog/post/social-commerce-tr…Social Commerce Trends to Watch Out For in 2023: 5G connectivity will enable XR experiences across connected devices Digital avatars will sashay through the fashion industry Mainstream use of NFTs still in contention Micro-influencers to continue helping brands increase reach Some brands may raise paid ad budgets to stay aheadinfluencermarketinghub.com/social-commerce-tren… - People also ask
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