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  1. Here are a few statistics that shed a bit more light on the state of social commerce:

    • Fourteen percent of all online purchases happen through social media. ...
    • China’s borders house the most digital buyers in the world, and those shoppers’ purchases make up over 50% of all retail sales. ...
    • Ninety-one percent of people would like to see more video content from brands. ...
    • Twenty percent of shoppers have already engaged in live shopping events. ...
    • Influencer marketing is a $21.1 billion industry. ...
    www.shopify.com/enterprise/blog/social-commerce-trends
    www.shopify.com/enterprise/blog/social-commerce-trends
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