Social commerce is the buying and selling of goods or services directly within a social media platform. It involves taking social media beyond its traditional role in the discovery process. Instead, users will get to complete the entire purchase journey within the same platform.

A social commerce platform entitles social media users to purchase products from brands without leaving the app, website, or dashboard. It helps companies improve online sales by using social media platforms. Major social networking sites like Facebook, Instagram, Snapchat, Pinterest, and Tiktok have already become social commerce platforms.

A social commerce platform is an online platform that integrates social media and e-commerce functionalities, allowing businesses to sell products or services directly through social media channels. It enables users to discover, share, and purchase products seamlessly within the social media environment, enhancing the shopping experience.

Social commerce is the use of social media platforms to promote and sell products or services. It lets businesses and customers interact directly, resulting in a seamless shopping experience within the user’s preferred social network. This in turn enhances customer reach, engagement, and conversion rates.

Social commerce is the process of selling products and services directly through social media. With social commerce, the entire shopping experience from product discovery and research to checkout, takes place right on social media.