eCommerce refers to a shopping experience via an eCommerce site, online store, or dedicated branded app. Social commerce, by definition, allows the customer to make their purchase within their social media experience. Social commerce is not eCommerce. Social commerce is also not social selling.

Ecommerce broadly encompasses the process of buying and selling goods online. It includes selling through different digital channels including online marketplaces, websites and dedicated retailer apps. Meanwhile, social commerce involves selling directly through a social media platform.

With social commerce, the whole shopper journey, and sales experience. Only happen within a social media platform. From product discovery down to consideration, estimation, and buying. While e-commerce points out a sales experience or shopper journey. That is happening on a website or app that the company owns.

E-commerce, short for electrionic commerce, refers to buying and selling of goods and services over the internet. Social commerce differs from traditional e-commerce, described as shopping through an e-commerce site, an online store, or a specific branded app.

Don't confuse social commerce with e-commerce or online shopping. Although there may be some similarities between the two, they are inherently different. As noted above, social commerce is a form of e-commerce that takes place on social media sites. As such, the experience takes place directly and entirely over social media.