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Smiley
The Original Smiley Brand creates the world's best fashion, beauty and lifestyle products.
Our Story
The enduring cultural impact of Smiley was embraced by a new digital generation. …
Future Positive Creators Fund
The fund was born out of Smiley’s Future Positive sustainability initiative, …
News
🌟 Spotlight on New Collaborations: Dive into our latest partnerships that blend style, …
Kids
Bring joy to little ones with the Smiley® Collection for Kids, featuring playful …
Lifestyle
Discover the Smiley® Lifestyle Collection, crafted to inspire joy and optimism in …
Food & Beverage
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Contact us
The Smiley Store is only a portal for the brands we collaborate with, when you …
Footwear
Step into positivity with Smiley® Originals Women's Footwear. From trainers to slip …
Coats & Jackets
Explore Smiley® Originals Women's Coats & Jackets—crafted to spread joy with …
Jumpers & Cardigans
Discover Smiley® Originals Women's Jumpers & Cardigans, designed to bring …
The Smiley Company - Wikipedia
SmileyWorld Limited, trading as The Smiley Company, is a brand licensing company, based in London, United Kingdom. It claims to hold the rights to the smiley face in over 100 countries. The company creates products including textiles, puzzles, party goods, stationery, automobile accessories, and toys for licensed brand partners and retailers.
Wikipedia · Text under CC-BY-SA license- Estimated Reading Time: 7 mins
Our Story - Smiley® Originals
The enduring cultural impact of Smiley was embraced by a new digital generation. Well ahead of his time, the Smiley Company co-founder Nicolas Loufrani created a new universal form of digital communication by adding a variety of facial …
The Smiley Company’s Evolution From Licensor to a …
Mar 15, 2022 · Under the leadership of Loufrani’s son Nicolas, The Smiley Company has moved away from a mass-market licensing business model and into a strategically driven global fashion and lifestyle brand.
Nordstrom And Luxury Brands Help The Smiley Face …
Mar 4, 2022 · Nordstrom chose Smiley for a Pop-In@Nordstrom installation that opened today at its flagship New York store, and nine other stores in the U.S. and Canada. The pop-in shops will sell apparel,...
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The $500m smiley face business - The Hustle
Feb 9, 2024 · There are smiley backpacks, smiley t-shirts, smiley exercise balls, smiley toys, smiley chocolates, and even smiley chicken nuggets. This simple icon — a yellow circle, two dots, a smile — retained relevancy through 50 …
The Man Who Owns the Smiley Face - VICE
Aug 9, 2017 · Overwhelming historical evidence points towards American graphic designer Harvey Ball being the initial black-on-yellow creator, paid $45 ($495, or £380, today) in 1963 to design a cheery...
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The Smiley Company: Smiling from Year to Year
Sep 1, 2022 · The brand, known for its signature design motif of the iconic Smiley face, has continued to evolve throughout its 50-year history. It’s a lifestyle image known all over the word and found on consumer products of all types, shapes …
5 Licensing Lessons from The Multimillion-Dollar …
Mar 9, 2022 · Nicolas Loufrani, who gave the iconic Smiley Face brand—now feting its 50th anniversary with designer collections in major department stores—a second life, shares insider tips to winning at licensing.
50 years of the Smiley brand - Creative Review
Over the following five decades, The Smiley Company has evolved into a global lifestyle licensing brand with a defiantly optimistic outlook. A simple mantra launched the brand to the world: ‘Take the Time to Smile’.
How The Smiley Company has built a smiley face retail empire
Mar 29, 2022 · The Smiley Company owns the trademarks on the term Smiley and the black-and-yellow emoticon, and partners with hundreds of brands across categories like fashion, food …
Smiley Face Business Has a Happy Owner - Leaders.com
Mar 23, 2023 · The owners of the traditional smiley face—The Smiley Company—generate $500 million yearly in licensing deals, working with companies like Nutella, Clinique, McDonald’s, …
Smiley® Brand Protection: Authenticity and Integrity
The Smiley Company is deeply committed to the protection of its brands, licensees, retail partners and consumers against counterfeit. Protecting our Brands. The Smiley Company, is the holder …
Celebrating 50 years of The Original Smiley - Licensing International
Apr 11, 2022 · Created as original works of art in his Paris studio, the final design and the positive message it seeks to communicate is particularly resonant following a period of unprecedented …
How Smiley can inject emotion into a brand - Creative Review
To mark five decades of Smiley, Creative Review commissioned five exclusive artworks to explore how brands can build an emotional connection. In 2022, the Smiley brand turns 50.
The Etsy Sellers Getting Sued for Using a Smiley Face - VICE
Jan 24, 2024 · In Worcester, Massachusetts, a freelance artist called Harvey Ball got a commission from an insurance company looking for an uplifting design to boost employee …
Yannick Odorizzi - Chargé d'affaires CND avancés - LinkedIn
Chargé d'affaires CND · Chargé d'affaires CND - Spécialiste des méthodes de contrôle visuel direct et indirect · Expérience : Groupe Institut de Soudure · Formation : Université de Lorraine …
Roppenheim The Style Outlets - All You Need to Know
May 4, 2017 · There were speciality local brands and stores that made a difference from Paris ones. It was definitely worth a visit when in Strasbourg if your are looking for good bargains …
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