Essentially, online shopping allows customers to make purchases from anywhere, 24 hours a day. In-store shopping, on the other hand, allows customers to walk away with the items they want to purchase right away. However, the latter requires walking into a physical store to make purchases with a debit or credit card.

The primary difference between in-store and online shopping is how you buy (or sell) products. For in-store shopping, you must go to a physical store (also called a brick-and-mortar store). On the other hand, online shopping, as its name suggests, is done through an Internet-connected device, either through your computer or a mobile app.

There are pros and cons to both methods, which means its ultimately up to you which method makes the most sense. Online shopping is convenient and yields far more options for customers looking for variety. However, the wait time sometimes means people must go shopping in-store instead.

In-store shoppers are twice as likely to spend more on purchases, especially if they’re priced at $100 or more. Nearly 80% of shoppers will go to a brick-and-mortar store to purchase something that they want or need immediately. 61% of shoppers prefer shopping with brands that have physical stores compared to ones that only have an online store.