Quick Summary: As technology reshapes consumer behavior, the future of offline vs online shopping a compelling subject. While online stores offer convenience, wider reach, and lower costs, offline stores retain unique advantages such as personalized interactions and immediate product gratification.

Online retailers typically offer a much wider range of products than brick and mortar stores. This is especially true for niche items or hard-to-find items. On the other hand, if you’re looking for something specific and know exactly what you want, you may prefer to go to a physical store where you can see and touch the item before you buy it.

, May 16, 2023 As of early 2023, approximately 43 percent of consumers in the United States said they would prefer to shop mostly online rather than in-store, making it the country with highest online shopping preference. In contrast, more shoppers preferred visiting physical stores in countries such as Austria, Finland, and New Zealand.