Shopper marketing is a discipline that focuses on improving the shopping experience for consumers in order to drive sales both in-store and online at the point-of-purchase. This marketing discipline is different from traditional advertising and promotion.

Shopper marketing is a discipline that focuses on the customer experience and the customer journey. It’s an extremely powerful sales-growth engine for food brands and is different from traditional advertising and promotion. Brand managers and retail experts alike, focus on making appeals to shoppers at the very moment they’re considering buying.