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- Shopper marketing metrics focus on influencing shoppers close to the point of purchase1. Key metrics include:
- Category share
- Average order value
- Return on ad spend
- Market share
- Awareness
- Brand equity scores
- Trial/repeat and buy rate
- Shopper’s lifetime value
- Cost per impression (CPI) for various shopper marketing tactics and media buys
- Tactic conversion rates
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.On the other hand, shopper marketing is mid- to low-funnel marketing and meant to influence shoppers as close to the point of purchase as possible. As a result, shopper marketers think about more concrete and on-the-ground metrics like category share, average order value and return on ad spend.chicory.co/blog-feed/fundamentals-of-campaign-me…They tend to focus on traditional marketing and shopper funnel metrics, such as:
- Market share
- Awareness
- Brand equity scores
- Trial/repeat and buy rate
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